Postmodernism
is a complex theory that relates to multiple forms of media as well as architecture
and art. The theory was first formed during what was considered ‘the death of modernism’.
Postmodernism is described by postmodern theorist and author of ‘The Postmodern
Condition’ Jean-Francois Lyotard as an ‘incredulity towards metanarrative’
meaning as a theory, postmodernism is sceptical of truth claims postmodernity
then is in opposition to modernist ideals. Where modernists believe in science,
order and strict conventions, postmodernists instead believe in playfulness, irony,
the look or surface meaning and embracing of subjectivity and individuality.
Media is often described as being postmodern if it adheres to certain
conventions. These conventions include; Intertextuality, Hyper-Reality, Parody,
Bricolage, and Pastiche. The following case studies have been selected due to
their relation to not only these conventions but postmodern theories as a
whole. Watchmen (Zack Snyder 2009), LA Noire (Team Bondi and Rockstar Games
2011), and The Simpsons episode; ‘The Dark Knight Court’ (Matt Groening 2013)
are all examples of postmodern media due to their relation to the conventions
and the theories of postmodernism.
Wednesday, 30 April 2014
Wednesday, 22 January 2014
1-A: Post-Production
After I had finished the production of my own short film and
the article and the poster it then became apparent to me that I needed to
refine my work in order to achieve the grade that I needed. I started to go
back to my research and my planning in order to refresh my ideas that I had at
the start. This also helped me to see if I had missed anything that I had previously
wanted to implement in my video or my poster. I had to render out my video, in
order to make it the best possible quality it could be I had to consult an
online guide that helped me with getting the correct render settings. I opted
to render it out as a draft first to make sure everything I wanted to be in the
video was there and in order to ensure that the video looked as good as it
possibly could. I also had to export the other two tasks. These were slightly
easier to export and I managed to do it with ease.
1-A: Research and Planning
Research and planning have been key to the production of my
short film as they have helped me mould my short film into the ideal product
that I wanted it to be. Through research I have managed to see a whole host of
short films and from there I have been able to build on it and implement the
ideas from those short films that I was fond of into my own project. The
research also helped me create my poster and my article as I read loads of
articles and looked at many posters in order to get a clear understanding as to
what I should be producing if I wanted my own poster and my own article to look
like it was professionally made. The planning phase of my project allowed me to
gather my ideas that I collected from the research phase and implement them
into the ongoing project. This was very helpful as I feel without the planning
phase I wouldn’t have been able to implement all of my previously established
ideas because I may have forgotten them along the way. I found using the
internet and YouTube very helpful when it came to research and planning as it
allowed me to watch thousands of videos that could possibly give me ideas relating
to my own project.
1-A: Creativity
My short film is very creative as it harnesses different ideas
and genres in order to present a hidden message to my audience about their
media consumption. The idea of the television head prop came to me when
browsing the internet, I then adapted it and created it so it was suitable to
be worn by my actor with comfort. Creativity was of the up most importance when
I was filming as I needed to make sure that the message was brought across
accurately and with a good enough focuses to not blur the entire film. I used
creativity in my shot variation as well considering I used many close ups and I
then started to play around with the focus of my clips. Creativity was
especially relevant when I was creating my poster and my article; I had to
think up questions that my actor and I could answer in order to make sure the
magazine was still interesting.
1-A: Digital Technology
Throughout this year I have used all manner of digital
technologies in order to achieve the standard of coursework I deem acceptable.
This has been a particularly interesting task as I’ve had to get to grips with
new technology that I had previously no experience with and that has been very
difficult. Primarily I had to get used to new program packages such as the
Adobe Master Suite which features many of the products that professionals would
use in industry, for example; Adobe Photoshop CS6 and Adobe Premiere CS6. I had
to harness my previous abilities with the older versions of Photoshop in order
to get to an ability level where I can easily create a professional looking
poster and article. One tool I found very helpful on Photoshop was the magic
wand tool because it removes the backgrounds of you photos allowing you to
replace it with a new background or to manipulate images. I also used adobe
premiere to make my video the best quality it could possibly be, during the
re-arrangement of my clips I found that the razor tool came in very handy
because it lets you split clips into two with the press of a mouse button. I
also used the camera to film my video, it was the first time I have every used
a DSLR and I found it very tricky to get to grips with certain elements because
it is very tricky. I used the ISO clicker to find the correct ISO for my video
in order to make sure that the lighting looked correct.
Wednesday, 12 June 2013
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